Motivational Tips

Nobody Sees Your Past Except You

We've all heard the story of Paul Revere and his Midnight Ride. It's been taught in all of our history books. Paul Revere set out on horseback to alert the American militia that the British were coming. yet that story is highly inaccurate

Our history books don't talk about the other people who rode along with Paul Revere. They don't talk about William Dawes or Samuel Prescott. William Dawes actually travelled further than Paul Revere, and Samuel Prescott was the only one to reach his destination to warn the militia that the British were coming. Paul Revere never made it to his destination, instead he was arrested by the British. Yet we never hear about that. We just hear about The Midnight Ride of Paul Revere. Why is that? Because it's a story that inspires. It's a hero's story. Its a story that people want to hear.

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What does this have to do with you and me? I recently read an article from Jason Feifer, the editor of Entrepreneur magazine. He talked about the time when he was a guest on an online talk show. Afterward a lady stood up and said that she had encountered countless setbacks and many obstacles in her career, she felt like she was stagnating, and she didn't know how to push forward. Jason responded, "Nobody sees your past except you."

Every single day we see stories being told on social media. Some people only talk about the positive things in their lives, and others share every flaw and every setback they encounter. If you want to be successful in life, and if you want to be successful in your career, share your stories in a way that instills confidence and inspires the people around you. 

Throughout my career I've had plenty of setbacks, but most people don't hear about that. All they see is the successful corporate entertainer who gets to travel the world doing something he loves to do. Very few people know about the ten years I spent as a professional musician playing in night clubs, struggling to make ends meet, not having any money, and at the end of those ten years not having anything to show for it, and then being suicidal at the end of it all. Most people don't hear that story. They don't hear about the trials, challenges, and sacrifices I've had to make to get to the point where I am today where I get to enjoy the success I've achieved.

You don't hear about those struggles. You only hear the stories that I want you to hear. Even right now, you're only hearing the story I want to tell.

So how do you want your story to be told?

Share the stories that are going to instill confidence and inspire others. Be an attractive person, and you don't do that by talking about all the bad things that have happened to you in your life. You can talk about those things just like I did a moment ago, but you don't want that to be the focus of what you talk about. You don't want people thinking they don't want to associate with you, because all you talk about is the negativity that is going on in the world. Instead be a beacon of light that shows the positivity that emanates from you. Instill confidence and inspire others, and you will see that your success will grow.

Tell your story in a way that you want it to be told.

(About the author: Lou Serrano is a keynote speaker, corporate entertainer, and business consultant to other small business owners. He travels the world inspiring the people around him.)

"80% of Success is Showing Up."

Woody Allen is famously quoted as saying, "80% of success is showing up." What does that mean? If you want to get in good physical shape, and you show up at the gym, you are 80% there, because you'll probably work out. If you want to be a screenplay writer, you have to show up by putting words on a page. If you want to be a keynote speaker, you have to show up and speak in front of an audience, but first you must declare!

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You must declare who you want to be, and then show up as that person. Back in January of 2013 I wrote a blog post To Be... You Must Do. It goes into more detail about this subject.

Who do you want to be? Declare you are that person, show up as that person, and be that person. 

The video above goes into much more detail and the concept is a main contributor to my success.

(About the Author: Lou Serrano is a professional speaker, entertainer, and business consultant. He travels the world being the person he has declared himself to be.)

 

 

 

An Elephant Who Believes He Can't

The author of the following story is unknown, but it delivers a powerful message.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” the trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn’t, they were stuck right where they were.

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Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

The story of an elephant tied to a rope is a great metaphor for things that are holding us back from achieving the success we desire in our lives. In this video I share with you how to identify the breakdowns in your business systems, and how to fix them to create the success you desire. 

To get the latest updates subscribe to my blog or my Youtube Channel 

(About the Author: Lou Serrano is a professional entertainer, speaker, and business consultant to other small business owners. He travels the world entertaining and speaking at trade shows, sales meetings, and other high profile events.)

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit www.Charach.com, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to "Burn the boats!" It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It's a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you've been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you'd like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Standing On The Books We Read

"The only thing worse than not reading a book in the last ninety days

is not reading a book in the last ninety days and thinking that it doesn't matter." 

-Jim Rohn

I try to read at least one book every month. Some of the most successful people in the world read one book every week. Books are a great to way gain knowledge from the experience of other successful people.

In this video I share my five favorite books I read in the last twelve months. These aren't my favorite of all time, but my favorite from the past year. Choose to read one or all three, apply the ideas that are shared, and reap the rewards in your business and your life.

Lou Serrano

Los Angeles magician & Corporate Entertainment Specialist

Upping the Ante in 2015 - Marketing for Success

How did you do in your business last year. Did you have a great year, or did you fall short of your goals? In either case, 2015 can still be your best year ever! In this video, I share some tips on how to make 2015 your best year yet, and I also set the tone for what to expect from me for the rest of the year.

I'd love to hear your comments, questions, or concerns, so please feel free to leave a comment.

Wishing you much success!

Lou Serrano

Hit The Ground Running

  Hit the ground running - marketing for speakers, magicians, and small business owners

 

We have two weeks remaining before the year comes to an end. Are you coasting trying to ride out the end of the year, or are you giving that final push to finish off the year strong?

Regardless of where you’re at in your business, we should all be giving that final push.

As a professional Los Angeles magician, I booked over 30 gigs for the month of December, but I’m not resting on my laurels. I’m still actively promoting myself trying to book some last minute engagements.

Aside from the final push to close out the year strong, I’m also setting myself up to hit the ground running when January rolls around. I’ve already created my business plan for 2015, I have clear goals that I wish to attain, and I’ve been busy creating new website landing pages for different niche markets.

Come January 1st I won’t be wondering what I should be doing next to drum up business. I’ll already be doing it.

How about you? Are you finishing off the year strong? Come January 1st will you stall out, or will you hit the ground running? Make the decision today to keep pushing forward and propel your business to new heights.

Lou Serrano

A Challenge To Create Breakthrough Results

success challenge Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.

My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.

It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I can improve them.

Surrounding myself with a very creative magician who is taking action on creating new and wonderful magic has inspired me to work even harder to create even more powerful moments in the magic that I already do.

The same concept can apply to all areas of our lives. It’s easy to become complacent when thinking of our own goals and dreams. After all, most people live a life of default instead of a life by design. They spend their days reacting to what’s before them instead of creating the circumstances they desire.

Surrounding ourselves with people who are go-getters, who are making things happen, who have big dreams and taking action to achieve those dreams will inspire us to do the same.

In the last couple of weeks I made a concerted effort to reach out to people who have achieved great success in business. It’s pushing me to take action and create results in areas that are important to me, but for one reason or another have neglected (it might be because I’ve been reacting to circumstances instead of creating them).

So here’s a challenge, which if you decide to accept may produce breakthrough results. Over the next week, seek out and associate with people who are doing great things, and see how it affects your mindset, actions, and outcomes. I think you may be surprised by the results.

As always, I welcome your comments.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker