marketing for magicians

Nobody Sees Your Past Except You

We've all heard the story of Paul Revere and his Midnight Ride. It's been taught in all of our history books. Paul Revere set out on horseback to alert the American militia that the British were coming. yet that story is highly inaccurate

Our history books don't talk about the other people who rode along with Paul Revere. They don't talk about William Dawes or Samuel Prescott. William Dawes actually travelled further than Paul Revere, and Samuel Prescott was the only one to reach his destination to warn the militia that the British were coming. Paul Revere never made it to his destination, instead he was arrested by the British. Yet we never hear about that. We just hear about The Midnight Ride of Paul Revere. Why is that? Because it's a story that inspires. It's a hero's story. Its a story that people want to hear.

revere dawes prescott.png

What does this have to do with you and me? I recently read an article from Jason Feifer, the editor of Entrepreneur magazine. He talked about the time when he was a guest on an online talk show. Afterward a lady stood up and said that she had encountered countless setbacks and many obstacles in her career, she felt like she was stagnating, and she didn't know how to push forward. Jason responded, "Nobody sees your past except you."

Every single day we see stories being told on social media. Some people only talk about the positive things in their lives, and others share every flaw and every setback they encounter. If you want to be successful in life, and if you want to be successful in your career, share your stories in a way that instills confidence and inspires the people around you. 

Throughout my career I've had plenty of setbacks, but most people don't hear about that. All they see is the successful corporate entertainer who gets to travel the world doing something he loves to do. Very few people know about the ten years I spent as a professional musician playing in night clubs, struggling to make ends meet, not having any money, and at the end of those ten years not having anything to show for it, and then being suicidal at the end of it all. Most people don't hear that story. They don't hear about the trials, challenges, and sacrifices I've had to make to get to the point where I am today where I get to enjoy the success I've achieved.

You don't hear about those struggles. You only hear the stories that I want you to hear. Even right now, you're only hearing the story I want to tell.

So how do you want your story to be told?

Share the stories that are going to instill confidence and inspire others. Be an attractive person, and you don't do that by talking about all the bad things that have happened to you in your life. You can talk about those things just like I did a moment ago, but you don't want that to be the focus of what you talk about. You don't want people thinking they don't want to associate with you, because all you talk about is the negativity that is going on in the world. Instead be a beacon of light that shows the positivity that emanates from you. Instill confidence and inspire others, and you will see that your success will grow.

Tell your story in a way that you want it to be told.

(About the author: Lou Serrano is a keynote speaker, corporate entertainer, and business consultant to other small business owners. He travels the world inspiring the people around him.)

An Elephant Who Believes He Can't

The author of the following story is unknown, but it delivers a powerful message.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” the trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn’t, they were stuck right where they were.

elephant.jpg

Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

The story of an elephant tied to a rope is a great metaphor for things that are holding us back from achieving the success we desire in our lives. In this video I share with you how to identify the breakdowns in your business systems, and how to fix them to create the success you desire. 

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(About the Author: Lou Serrano is a professional entertainer, speaker, and business consultant to other small business owners. He travels the world entertaining and speaking at trade shows, sales meetings, and other high profile events.)

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit www.Charach.com, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I'd love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano
Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to "Burn the boats!" It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It's a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you've been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you'd like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Embracing Change

In the last few months I've had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you've been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you're doing something wrong. You're probably doing business the same way you were eight years ago.

embrace change - marketing tips
embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn't even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

Do Personal Posts Have Any Business In Marketing?

  A strong relationship will pay off over time because your audience will get to know, like and trust you.

 

On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites www.LouSerrano.com and www.LouSerranoMagic.com. It's a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What's rather obvious to me isn't always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It's a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know, like, and trust. It's the way things have aways been. I blogged a little about it back in August of 2011 (What Does This Have To Do With Marketing?)

Back in 2007 I attended a speaking conference in Las Vegas, and Ali Brown was giving her presentation regarding online success. She talked about how she took her business from generating $35,000 per year to a multi-million dollar business in just a few short years. One of the things she mentioned was how she was able to grow her list and engage more of her followers when she posted little tidbits of personal information.

It's a strategy that has stuck with me all these years, and it's something I try to implement from time to time. Posting the occasional personal video gives people a little insight into who I am outside of my business. As people get to know me, hopefully they'll like me as a person, and in time begin to trust me through my other posts that deal with my business. It's a strategy worthy of consideration.

To your success!

Lou Serrano

Standing On The Books We Read

"The only thing worse than not reading a book in the last ninety days

is not reading a book in the last ninety days and thinking that it doesn't matter." 

-Jim Rohn

I try to read at least one book every month. Some of the most successful people in the world read one book every week. Books are a great to way gain knowledge from the experience of other successful people.

In this video I share my five favorite books I read in the last twelve months. These aren't my favorite of all time, but my favorite from the past year. Choose to read one or all three, apply the ideas that are shared, and reap the rewards in your business and your life.

Lou Serrano

Los Angeles magician & Corporate Entertainment Specialist

Upping the Ante in 2015 - Marketing for Success

How did you do in your business last year. Did you have a great year, or did you fall short of your goals? In either case, 2015 can still be your best year ever! In this video, I share some tips on how to make 2015 your best year yet, and I also set the tone for what to expect from me for the rest of the year.

I'd love to hear your comments, questions, or concerns, so please feel free to leave a comment.

Wishing you much success!

Lou Serrano