Success

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit www.Charach.com, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I'd love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano
Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Passion Trumps Technique - Public Speaking Tips

Do you speak too fast? When I first started performing as a Los Angeles magician, one recurring suggestion I’d get from my peers who were trying to help, was to slow down. They said I talked too fast.

Even today when I give a speaking presentation or perform magic, I have a tendency to speak very fast. There are a several reasons for it. If I’m even a little nervous, I speak fast, and it’s difficult to control. Sometimes I know my material so well, that the words just flow out of my mouth without even thinking about it. Other times I’m just so passionate and excited about the ideas that I have to share, that passion and excitement reveals itself in my quickly paced speaking.

So, is this a bad thing? Well, it can be. If you speak so fast that you don’t enunciate your words, people won’t understand what you’re saying. Other times the information will go by so fast that the listener won’t be able to grasp your message. So it’s a good thing to be aware of the pacing of your speaking.

One of my best friends, is comedy magician, Zach Waldman. When we first met, he would often tell me to slow down. I was speaking too fast. As time went on, he changed his mind. He said, I should just continue to do what I felt comfortable doing, because that was me, and to try to force me to speak a certain way would not do anyone any good.

I’m a long time subscriber to Success magazine, which is a fantastic magazine for anyone who’s looking to achieve greater levels of success in any facet of their life. Every month an audio CD is included with the magazine, and in the March 2015 issue, they featured an interview with life coach, author, and professional speaker, Tony Robbins. Tony Robbins is arguably the most famous and most successful speaker on the planet, and I was amazed at how fast he talked. He talked a mile a minute. I had to rewind the CD several times to just to grasp the message he was sharing, but I could feel the passion for what he had to say, and that passion was infectious.

So my answer to the question, “Is speaking fast a bad thing?” is… “Not necessarily.” I think it’s more important to be yourself, and share your passion.

Lou Serrano

Passion Trumps Everything
Passion Trumps Everything

Hit The Ground Running

  Hit the ground running - marketing for speakers, magicians, and small business owners

 

We have two weeks remaining before the year comes to an end. Are you coasting trying to ride out the end of the year, or are you giving that final push to finish off the year strong?

Regardless of where you’re at in your business, we should all be giving that final push.

As a professional Los Angeles magician, I booked over 30 gigs for the month of December, but I’m not resting on my laurels. I’m still actively promoting myself trying to book some last minute engagements.

Aside from the final push to close out the year strong, I’m also setting myself up to hit the ground running when January rolls around. I’ve already created my business plan for 2015, I have clear goals that I wish to attain, and I’ve been busy creating new website landing pages for different niche markets.

Come January 1st I won’t be wondering what I should be doing next to drum up business. I’ll already be doing it.

How about you? Are you finishing off the year strong? Come January 1st will you stall out, or will you hit the ground running? Make the decision today to keep pushing forward and propel your business to new heights.

Lou Serrano

A Challenge To Create Breakthrough Results

success challenge Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.

My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.

It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I can improve them.

Surrounding myself with a very creative magician who is taking action on creating new and wonderful magic has inspired me to work even harder to create even more powerful moments in the magic that I already do.

The same concept can apply to all areas of our lives. It’s easy to become complacent when thinking of our own goals and dreams. After all, most people live a life of default instead of a life by design. They spend their days reacting to what’s before them instead of creating the circumstances they desire.

Surrounding ourselves with people who are go-getters, who are making things happen, who have big dreams and taking action to achieve those dreams will inspire us to do the same.

In the last couple of weeks I made a concerted effort to reach out to people who have achieved great success in business. It’s pushing me to take action and create results in areas that are important to me, but for one reason or another have neglected (it might be because I’ve been reacting to circumstances instead of creating them).

So here’s a challenge, which if you decide to accept may produce breakthrough results. Over the next week, seek out and associate with people who are doing great things, and see how it affects your mindset, actions, and outcomes. I think you may be surprised by the results.

As always, I welcome your comments.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Seven Quick Tips In The Art Of Negotiation

Negotiation Tips 1. Listen more than you speak. Ask questions to learn about what the other party really wants, and listen to what they say. The more you understand about the other party’s concerns, the more effective you can be in offering a solution that benefits everyone.

2. Do your research. Find out everything you can about the company and people you’re dealing with. Do an internet search to get relevant information that will help you in the negotiation process.

3. Know your bottom line. Know what is the minimum your willing to accept or the most you’re willing to offer before you start the negotiation process.

4. Have walk away power. If the deal is bad for you, walk away. Nothing is worse than accepting a bad deal.

5. Don’t give concessions without getting something in return. Doing so will only give the other party a sense of entitlement, and will probably encourage them to ask for even more.

6. Never negotiate against yourself. If you make an offer, and the other party doesn’t accept it, ask for a counter-offer. Never bid against yourself.

7. Don’t regret your decision. Life is too short to worry about whether or not you did the right thing in negotiating your deal. Accept that the decision was made and move forward with your life.

I must admit that I’ve been guilty of going against all seven of the tips listed above. It serves as a reminder that we all make mistakes. The key is to learn from them and do better the next time.

If you have something you’d like to add please feel free to leave them in the comments.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Success Loves Speed

Everyone knows the story of the tortoise and the hare, but in real life the hare always wins!

Many of us suffer from the same disease, and it's disease that's running rampant. The disease is called Paralysis by Analysis. Overthinking things to the point where you don't make a decision. The more you procrastinate the more you lose enthusiasm for the endeavor that you've set your sight on as you slowly slip back into your comfort zone. On the other hand, taking action gets your creative juices flowing, kicks your resourcefulness into high gear, and people who can help in your endeavor are attracted to you.

Take action quickly. Fail quickly, Succeed quickly. Your customers love speed. Your prospects love speed. Success loves speed.

As always, I welcome your comments, and if there's a particular topic you'd like me to address in the future, please let me know.

To your success!

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It's an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don't talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you're an entertainer of any kind, do yourself a favor and subscribe to Kris' blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I'd love to hear your your thoughts on this interview. Please leave a message below, and let me know what you think.

To your success!

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

The First Step In Retaining Customers

There are three main areas which we need to focus on in building our business, which I call ACR - Attraction, Conversion, & Retention. First we have to attract the right customers to us, then we must convert prospects into paying customers, and finally we must retain them so they invest in our products and services over and over again.

The following idea has been the cornerstone of my success, and has provided the most value to the success of my business over the years. Retaining customers is far easier, more cost-efficient, and less labor-intensive than acquiring new customers.

In this video I share with you one simple idea that will start the process of building relationships with your customers, so they come back and buy from you again and again.

To your success!

Lou Serrano Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

Reflection, Gratitude, Success - Succeeding In Business

When we get bogged down in running our business, it's easy to experience burn out. Taking a break can help us rejuvenate our minds and bodies to attack our business, projects, and goals with new vigor.

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker