Do Personal Posts Have Any Business In Marketing?

  A strong relationship will pay off over time because your audience will get to know, like and trust you.


On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites and It's a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What's rather obvious to me isn't always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It's a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know, like, and trust. It's the way things have aways been. I blogged a little about it back in August of 2011 (What Does This Have To Do With Marketing?)

Back in 2007 I attended a speaking conference in Las Vegas, and Ali Brown was giving her presentation regarding online success. She talked about how she took her business from generating $35,000 per year to a multi-million dollar business in just a few short years. One of the things she mentioned was how she was able to grow her list and engage more of her followers when she posted little tidbits of personal information.

It's a strategy that has stuck with me all these years, and it's something I try to implement from time to time. Posting the occasional personal video gives people a little insight into who I am outside of my business. As people get to know me, hopefully they'll like me as a person, and in time begin to trust me through my other posts that deal with my business. It's a strategy worthy of consideration.

To your success!

Lou Serrano

Embrace The Fear

Lou Serrano interview I received a phone call a week ago to perform on The Kennedy Administration podcast. I would have the opportunity to perform an eight-minute set of magic followed by an eight-minute interview.

I had never heard of this podcast, so I did a little research. The podcast is shot in front of a live audience of about 80 people in a nightclub in the heart of Los Angeles, and I figured it would be an interesting experience.

As I got closer to the date, I wanted to cancel. It was a date that didn’t pay, and the only thing I’d get out of it was exposure, but the exposure I’d receive wouldn’t be for my target audience. I perform primarily for high-end social and corporate events. This podcast is geared towards a younger generation of “hipsters”, and I‘m much too old to qualify as a “hipster”.

The one thing I was interested in doing was the interview. I don’t do many interviews. I figured the only way to get good at being a good interviewee is to do lots of interviews, so it would be a good experience for me.

As I was contemplating whether or not to cancel, I remembered something I had read in Scott Ginsberg’s book, Make A Name For Yourself. I’ve included an excerpt below.


Break your patterns. Every day.

This isn’t just about creativity. It’s about doing cool stuff. It’s about not becoming a slave to routine. It’s about spicing up your day, even in the slightest way. It’s about enriching your life.

Breaking your patterns (daily) is healthy because:

1. It’s fun 2. It forces you to think on your feet 3. It stimulates your creativity 4. It gives you new choices 5. It forces you to be more mindful of your surroundings 6. It makes life more interesting 7. It creates cool experiences 8. It shows your vulnerability, and in turn, authenticity

-Scott Ginsberg

---- With this in mind, I embraced the opportunity. but as I pulled up to this seedy little club in a sketchy part of town sandwiched between a hairstyling academy and a pot dispensary, I began to have second thoughts.

The club itself was dark. On one side of the room there was a small stage with band equipment. The rest of the room was filled with folding chairs. There was a second room with a bar and sofas for lounging. The audience was comprised of an equal balance of men and women in their 20s and 30s.

Right before show time the room filled to capacity, and the show started promptly at 10 p.m. Jack Kennedy and his band The Administration started the show with some upbeat music, and got the crowd in the mood for an eclectic show.

I was the last of three guests. The first two guests were comedians, Sean O’Connor and April Richardson. Both are very funny and talented, and gave interesting interviews.

As I was waiting to go on, I became very anxious and my body was overcome with fear. The fear of bombing. The fear of stepping outside my comfort zone. The next thing I knew I was getting introduced, and I was on. The next sixteen minutes flew by, and the best part is... I had the time of my life!

All this to say...

Embrace the fear, step out of your comfort zone, break your patterns, create interesting experiences, create interesting stories to tell, spice up your day, enrich your life, have fun, laugh, live, love, and become a more interesting person in the process.

To your success!

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, and Keynote Business Speaker

3 Key Tips On Effective Calls To Action - CTA

All of your marketing materials should have a call to action or CTA. From websites and emails to postcards and business cards, an effective CTA will help increase your conversion rates of prospects into customers. In this video, I not only define the CTA, but I give you three key tips that can help you increase the effectiveness of your CTA.

If you don't follow these ideas, I can practically guarantee that you're leaving money on the table. Increase your leads, customers, and income by following these three simple tips.

To your success!

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

By the way, if you haven't already, please leave your name and email in the sign up box to receive future videos and articles just like this one to help you increase your business. The best part is it's FREE!

Put On Your Happy Face

A while back I got a call from a friend who wanted me to do a magic show at her child’s birthday party. At the time, I didn’t do kids parties. I had stopped doing them for about 5 or 6 years. About a year ago I started booking them again, but that’s another story. I recommended someone who I thought would do a great job, and who could actually use the work. Since the party was for a friend of mine, I was present when the performer arrived. I was surprised to see her with a very serious look on her face. As she put her props together getting ready for the show, she was very focused. When someone would interrupt her by asking if she was the magician for the party, she’d say yes, and then continue with what she was doing. She almost looked annoyed that someone was interrupting her while she was setting up.

When it was time to start the show, it was almost as a light switch was turned on. She suddenly became very animated with a big smile on her face, and she proceeded to do a wonderful job of entertaining the group of young kids. As soon as she was done, she immediately went back to being very serious, and hardly cracked a smile.

It was interesting to watch, and I found it disconcerting. Afterward, I asked my friend what she thought of the magician. She responded that she was very good, but didn’t seem very friendly. Needless to say, my friend never hired that magician again.

I often tell my coaching clients that the show begins before the show begins. It begins the moment you walk in the door and meet your client. It begins with the very first phone call. It begins with the initial point of contact.

Anytime your dealing with your clients, put on your happy face. As solo-preneurs, entrepreneurs, and small business owners, we should be happy and excited that we get paid to do what we love to do. If you DON’T love what you’re doing, get out of the business!

If we have a prospect or client who is interested in our products and services, we should be ecstatic that we have the opportunity to deliver the goods. Yet much too often I see people who look like they are annoyed that they have to deal with their customers.

Your clients have hired you to do a job. They don’t care if you’re having a bad day, you’ve been stuck in traffic, you had an argument with your spouse, or have a headache. All they care about is that you deliver the goods you promised.

Anytime you’re dealing with a client or prospect, put all the negative stuff going on in your life out of your head, and deal with the moment. The present moment. The moment you get to make a positive difference in another person’s life.

I’d like you to try a little exercise. I’d like you to frown. Do it. Right now. Notice how it makes you feel. It probably makes you feel sad.

Now I’d like you to smile, and notice how smiling makes you feel. Do you feel happy? You probably do. It’s amazing how a smile can change the way you feel. If you feel happy, you will probably project that feeling to everyone around you.

Anytime you’re dealing with a prospect or client put on your happy face, and leave a lasting positive impression.

Happy face Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker

Expand Your Business With Video Marketing

Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you're in. In this video I share several ways to use video marketing to in your own business.

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Eliminate Your Competition

How do you eliminate your competition? This one simple idea requires a change in mindset, but can increase your income dramatically.

To your success!

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, and Keynote Business Speaker

Do Something Different - Stand Out and Be Noticed

I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. "Why should anyone come in to see my show?" With so many magicians performing on the same night, how am I going to get noticed?

Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.

As always, I welcome your comments, and if you haven't already, please subscribe to my blog by leaving your name and email address in the sign up box.

Wishing you all continued success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker

Build Your Business With Public Speaking

One of the best ways to build your business is by speaking in public. It increases your visibility, attracts new customers, and establishes you as the expert in your field. Whether you're a professional public speaker, entertainer, real estate agent, lawyer, contractor, or a plumber, everyone can benefit from speaking to the right audience.

There are some very intelligent and articulate people who tend to clam up when put in front of an audience, and I believe the reason is fear. Maybe it's the fear of failure, the fear of embarrassment, or the fear that others may think that they don't know what they're talking about. This is normal. Everyone who first gets up in front of an audience has these fears. The way to conquer these fears is to actually do it. The only way to get better as a public speaker is to speak often. Practice and repetition are the key elements to becoming a great public speaker.

There are also a few key ideas that can help you in giving a more compelling presentation. In this video I share one idea that will help you captivate your audience in the first few vital seconds of your presentation.

Please leave any questions or comments, as I'd love to hear from you, and I promise to answer any questions you may have on the subject.

Lou Serrano

Corporate Entertainment Specialist and Business Speaker

In Support Of Building Relationships

I recently posted a video called The Million Dollar Secret, and although I received overwhelming support for the idea I shared, I still had a few people who were concerned with some perceived underlying negative issues. One issue that was brought to my attention was the idea that I was "using" people to gain something from a relationship. Let me state right here that I don't believe in "using" anyone for anything. Instead, I believe in building relationships. When you build "meaningful" relationships with others, all parties gain something from the relationship.

The most meaningful relationships are based on mutual trust, respect, shared values, passions, and sense of purpose. This applies to all relationships whether it's with your friends, spouse, business partner, or mentor. Basing relationships on the idea that you can "use" them for certain purposes is a formula destined for failure.

One thing you should know about me is that I LOVE people! It's one of the reasons I do what I do. From performing magic and speaking to consulting and writing. I do all these things, because I love people. I try to see the good in everyone I meet, and I have a genuine interest in learning from them and sharing my own specialized knowledge.

Seek out people who you admire, and start building relationships based on trust, respect, values, passions, and sense of purpose.

To your success!

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, and Business Speaker

To Be.. You Must Do

Who am I being? A question I must ask myself every morning when I wake up. I'm a magician, a business speaker, internet marketer, and business consultant. But if I really am all these things, then what am I doing? It isn't enough to just SAY I am these things. In order to BE, I must DO. It's an illness that plagues us all. Not being who we say we are. A painting doesn't paint itself. An artist must sit and put paint to canvas. Brushstroke after brushstroke until the painting is complete. An artist can't just begin painting after painting without ever completing one and still call himself an artist. To call oneself an artist, a person must create art.

For me to be a magician, I must create magic in the minds of my audience. Without an audience, there is no magic. To be a business speaker, I must get in front of a group of people and speak. To be an internet marketer, I must create all the necessary components of business and sell, and to be a business consultant I must consult with business owners and share information to help them grow their businesses. In order to BE these things, I must DO, and it's important to do these things every single day.

So who are YOU being today? In order to be, you must do. If you aren't doing, you aren't being.

Lou Serrano

Los Angeles Magician Business Speaker Corporate Entertainment Specialist