The Secret To Commanding Higher Fees

Today I'm going to share with you the number one secret for commanding higher fees for your products and services, but before I do that I will have to assume three things. First, I'm going to assume you have a product or service that delivers value for your customers. I'm also going to assume that you have all your marketing materials and systems in place, and the third thing I'm going to assume is that you've positioned yourself as the number one solution for the problems and concerns that are facing your customers. That is a lot to assume, but let's ay you have all three things in place.

Here is the number one secret. Ask for what you want. Successful people are askers. Because they ask for more, they receive more. Throughout my entire career I've always asked people who are more successful than myself for help with my business. I ask for more, so I receive more. If you want to receive more compensation for your services, ask for it.

When people call me and ask if I can perform at their event, I first share with them the value I can provide for them, and then I quote my fee. I don't apologize for the fee I quote. I just quote the fee. That doesn't mean I get it every single time, but it provides a starting point from which I can negotiate. You can always go down in price, but you can never go up. My suggestion is if you feel you deserve higher compensation for your services, then ask for it.

I know certain entertainers and speaker who I believe aren't as talented as I am, who's marketing materials aren't as good as mine, who I don't think position themselves as well in the market place, yet they consistently make more money than I do. Why? Because they ask for the higher fee. Quite simple isn't it? If you want to receive more, ask for more.

As I tell more most of my coaching clients, it takes courage to take a stand for yourself. If you're not willing to do it, who will?

If you'd like me to address a particular issue or concern in a future blog post, please feel free to leave a comment below.

To your success!

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, and Business Speaker

The Million Dollar Secret

Have you ever wondered why some people seem to have all the luck? Everything seems to go their way. Maybe they start a new business and their business takes off, they enter a new market and the market embraces them, they'll roll out a new product and their product sells like hotcakes, and every year they seem to make more and more money, and maybe... you don't. You may wonder how is that possible?

These people may not have as much talent, knowledge, skill, charisma, or drive that you possess, but every year they do better and better. Are they just lucky? I'm going to say, "Yes! They're very lucky, and they probably work very hard to harness that luck!"

The late, great Jim Rohn said, "You are the average of the five people you spend the most time with." If we're talking solely in financial terms that means if the average income of the five people we spend the most time with are making between $30,000 and $40,000 per year, then we are probably making about the same amount. If the average is $100,000 per year, then we're also making about that amount, and if the average income is $1,000,000 per year, then we're also probably making $1,000,000 per year.

So how can we use this information to grow our business? I believe all of us need to step out of our comfort zone in order to grow. We have the tendency to associate with the same people over and over again. Why? Because it makes us feel good. It's feels comfortable, but if we want to take our business to another level, then we need to step out of our comfort zone. We should strive to associate with people who can help us reach that next level.

If you want to make a million dollars per year and you're associating with people who make $30,000 per year, there is nothing these people can teach you about making a million dollars per year. They may be wonderful people who deserve your love and attention, but these aren't the people who are going to help you grow your business.

On the other hand, if you start associating with people who are making a million dollars per year, they can share things with you that can help elevate your business. The knowledge they have and the mindset they possess can rub off on you, and they can help inspire, motivate, and push you to new heights in your business.

How can we build relationships with these people? We have to think creatively, and here is a suggesgtion. Find out what associations they participate in, and what charities they are involved with. Find out what's important to them, and find a way to associate with them in a meaningful manner. Then start building relationships with them.

That is the million dollar secret.Building Relationships. Building relationships with key people who can help elevate your business to a whole new level.

I hope this gives you food for thought. If you find this information valuable please leave a comment and share it on your social media sites. I'd be very grateful.

To your success!

Lou Serrano,

Los Angeles Magician, Keynote Speaker, and Corporate Entertainment Specialist

Magic Castle Perk-Tues. March 8, 2011

On Tues. March 8, I am doing a Castle Perk at The Magic Castle. I will be teaching all the attendees concrete strategies that are guaranteed to grow your business and increase your income. I will be sharing concepts and principles that may forever change the way you view your business.

Mark the date on your calendar and if you're serious about making more money and taking your business to another level, Don't Miss Out!

Feel free to contact me for more information.

I look forward to seeing you there!

Corporate magician, Lou Serrano

Instantly Increase the Effectiveness of Your Website Landing Page.

This short marketing and business development video discusses three simple techniques that will instantly increase the effectiveness and conversion rates of your website. If your landing page is missing any one of these three key components, you are losing money. To get all the details on building a successful business as a close-up magician check out The Real Secrets at