Marketing

First Impressions - Are they attracting your ideal clients, or are they pushing them away?

Recently I was reading a survey on the State Of The Mobile Experience. It was about phone calls. It stated that 74% of callers were more likely to take their business elsewhere after a bad phone experience. Of those people, 38% were like to leave a bad review online. 80% of callers, in general, were likely to become repeat customers after a good phone experience.

It started me thinking about that first impression, and how important these first impression truly are, so when you answer your phone, and you're talking to a prospect or a client, how do you sound? Do you sound excited and interested in what that person has to say, or do you sound bored and uninterested?

Are you knowledgable about your products and services? Do you know your script inside and out, so that you can communicate your thoughts and ideas effectively and clearly, or do you leave it all to chance?

That first impression can mean the difference between success and failure.

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How about other first impressions? How do you dress? How do you carry yourself? How do you speak? What does your website look like? What do you post on social media? Are those first impressions attracting your ideal clients, or are they pushing them away? Is it making them feel confident about doing business with you, or is it making them question whether or not you would be a good fit for them?

About four years ago there was a dry cleaner that opened up around the corner from me. I went into the dry cleaner, and I met the owner. The first impression I got from the owner was that he was a jerk. I didn't like him. It was a very bad first impression. I decided to take my business elsewhere.

I now go to a dry cleaner that is about a mile away from me. The first time I walked into that dry cleaner, the owner greeted me with a smile, and she looked genuinely happy about having a new customer. I've now been going to that dry cleaner for four years. This is four years of business that first dry cleaner could've had if they had given a good first impression. It tells you a lot about how valuable that first impression can be.

What about your first impressions? Are you attracting your ideal clients, or are you pushing them away?

(About the Author: Lou Serrano travels the world as a corporate entertainer, speaker, and coach, and is striving to make a good first impression with you.)

 

Stop Wasting Time! Propel Your Business In 2018!

This is my first blog post in about a year and a half, but I'm refocused on providing you with valuable content that can help propel your business in 2018!

In this video I share a simple idea that can produce valuable results if you just take the time to implement it.

Watch the video, and if you haven't already, please subscribe to my blog or youtube channel.

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Wishing you an amazing 2018!

Lou Serrano

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I'd love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano
Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Embracing Change

In the last few months I've had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you've been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you're doing something wrong. You're probably doing business the same way you were eight years ago.

embrace change - marketing tips
embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn't even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

Do Personal Posts Have Any Business In Marketing?

  A strong relationship will pay off over time because your audience will get to know, like and trust you.

 

On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites www.LouSerrano.com and www.LouSerranoMagic.com. It's a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What's rather obvious to me isn't always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It's a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know, like, and trust. It's the way things have aways been. I blogged a little about it back in August of 2011 (What Does This Have To Do With Marketing?)

Back in 2007 I attended a speaking conference in Las Vegas, and Ali Brown was giving her presentation regarding online success. She talked about how she took her business from generating $35,000 per year to a multi-million dollar business in just a few short years. One of the things she mentioned was how she was able to grow her list and engage more of her followers when she posted little tidbits of personal information.

It's a strategy that has stuck with me all these years, and it's something I try to implement from time to time. Posting the occasional personal video gives people a little insight into who I am outside of my business. As people get to know me, hopefully they'll like me as a person, and in time begin to trust me through my other posts that deal with my business. It's a strategy worthy of consideration.

To your success!

Lou Serrano

Upping the Ante in 2015 - Marketing for Success

How did you do in your business last year. Did you have a great year, or did you fall short of your goals? In either case, 2015 can still be your best year ever! In this video, I share some tips on how to make 2015 your best year yet, and I also set the tone for what to expect from me for the rest of the year.

I'd love to hear your comments, questions, or concerns, so please feel free to leave a comment.

Wishing you much success!

Lou Serrano

Don't Be Your Industry's Best Kept Secret

Yesterday I sent out my snail mail monthly newsletter, and it went out to 600 clients that were in my database. I invested $300 to mail out the newsletters, and within 24 hours people started receiving the newsletters and I received my very first booking from the mailing.

Last month I sent out a newsletter to the same 600 people for the same investment of $300, and over the course of a month, it created $6800 worth of income. That's a $6500 profit on that one investment. That's in addition to all of the other things I do to market my business. That's just one strategy at work.

And it got me thinking. If I can share with you one key idea that could grow your business exponentially, this is what it would be.

VISIBILITY

If you want to grow your business, you have to become visible.

If you want to be your industry's best kept secret, then become invisible. Don't let people know what you're up to. Don't share your thoughts and ideas. Keep your ideas close to your vest for fear that your competition might steal them.

I think that's a sure way of staying small. I'm not talking about proprietary secrets. I'm talking about letting people know what it is that you do and how you can help others.

I'm going to share with you some of the things I do to create visibility, and most of these things are FREE. For instance, I participate in Facebook, Linkedin, and Twitter. I participate quite often and I try to engage people in conversations on all of these platforms. It generates visibility.

Sometimes people may thing that you post too much, if you post often, but here's the deal. If people are bothered by what you have to say, they're probably not going to buy from you anyway. They're not going to invest in your products and services, so who cares? Focus on the people who have an interest in what you have to offer.

There are other online things that I do, like participating in online forums that appeal to my target market for certain products I offer. There are also review sites like Yelp.com where if you can get people to review your business, will generate income. These services are free and can generate visibility.

There are also paid platforms. As a magician, I participate in Gigmasters.com and Thumbtack.com that generate quite a few leads to my business. As a speaker, I participate in SpeakerMatch.com where I generate leads for speaking gigs. I have Google Adword  campaigns that drive traffic to my websites, which create more visibility and create more income.

Offline I participate in networking groups and mastermind groups. I send out postcards and newsletters to my past clients. These are all things that create visibility in my marketplace.

If you want to become successful, become more successful, and expand your business, don't be afraid to be visible. Let people know what you're up to. Let them know what it is that you do. Let them know that you have a solution for a particular problem, because if people don't know about it, how are people going to contact you and hire you to be the solution. They won't, because they won't know about you. So let people know you exist.

Until next time, go out, share your message, share your talent, share your expertise, and make a positive difference in the world.

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, and Keynote Speaker

A Challenge To Create Breakthrough Results

success challenge Recently, I’ve been working with a good friend and fellow magician on a show that we plan on showcasing in the near future. It ’s a self-produced show where we’ll be renting a theater and publicizing it to the general public.

My initial plan was to weave in my existing show into his show, and create a show that would combine both of our talents. My fellow performer had the idea to create something truly special, and has been working on completely new routines and effects. After seeing his initial efforts, I was blown away by the magic he had created. His routines truly looked like magic, and were far better than I had initially thought he would produce.

It was a wake up call for me. It’s forcing me to look at my own show, and step up my game. It’s forcing me to look at my tried-and-true routines that I’ve been performing for years, and explore how I can improve them.

Surrounding myself with a very creative magician who is taking action on creating new and wonderful magic has inspired me to work even harder to create even more powerful moments in the magic that I already do.

The same concept can apply to all areas of our lives. It’s easy to become complacent when thinking of our own goals and dreams. After all, most people live a life of default instead of a life by design. They spend their days reacting to what’s before them instead of creating the circumstances they desire.

Surrounding ourselves with people who are go-getters, who are making things happen, who have big dreams and taking action to achieve those dreams will inspire us to do the same.

In the last couple of weeks I made a concerted effort to reach out to people who have achieved great success in business. It’s pushing me to take action and create results in areas that are important to me, but for one reason or another have neglected (it might be because I’ve been reacting to circumstances instead of creating them).

So here’s a challenge, which if you decide to accept may produce breakthrough results. Over the next week, seek out and associate with people who are doing great things, and see how it affects your mindset, actions, and outcomes. I think you may be surprised by the results.

As always, I welcome your comments.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Kris Sheppard Interviews Lou Serrano on The Successful Performercast

I was recently interviewed by Kris Sheppard for his Successful Performercast podcast. It's an interview that touches on many subjects ranging from marketing, magic, music, public speaking, business, and more. Not only is this interview designed to inspire, educate, and motivate the listener to take action and create a successful business, but I share specific principles, strategies, and technologies that you can start implementing today to grow your own business.

I don't talk about untested theories. Everything I share comes from personal experience. Avoid the pitfalls by learning from my experience, and put your business on the fast track to success!

By the way, if you're an entertainer of any kind, do yourself a favor and subscribe to Kris' blog www.SuccessfulPerformercast.com. Every week he interviews a full-time professional entertainers with the goal to equip and inspire those who are striving to make the leap themselves.

I'd love to hear your your thoughts on this interview. Please leave a message below, and let me know what you think.

To your success!

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

How To Speak With Confidence

I believe the most effective way to bring attention to your business, products, services, mission, or cause is to speak in front of groups of people. Whether you're a CEO, small business owner, professional speaker, coach, consultant, entertainer, or sales manager, we all have to get in front of groups to give a presentation. People like to follow leaders, and people who speak confidently in public are viewed as leaders.

In this video I share a key idea that can pave the way to speaking with confidence.

Please leave a comment below and let me know your thoughts. If you can also share this video, I'd greatly appreciate it!

To your success!

Lou Serrano Los Angeles magician, Corporate Entertainment Specialist, Keynote Business Speaker