Q: What does playing guitar have to do with marketing?
A: It has everything to do with marketing.
I'd like to talk about social media marketing with an emphasis on Facebook. Over the last few years I've been able to use Facebook as an effective marketing tool for my business, and I'd like to share some insights.
There is a school of thought that says you should only make posts on Facebook that are related to your business. You should never make posts regarding your personal life. I completely disagree.
In this day and age people are tired of dealing with big corporations that give no human interaction. People are more inclined to do business with others they know, like, and trust. It's been this way since the beginning of the human race; people doing business with others they know, like, and trust. By sharing your personal life with others, people get to know you, and assuming you're a likable person, will be more inclined to do business with you.
This is why I decided to share a video of me playing the guitar. It's a part of my life, and although I'm sure there will be some who may knock my playing ability, I'm rather proud of the fact that I had the guts to put this up considering that I no longer practice on a regular basis. Still, it's a joy to play the guitar, and I hope to eventually have the time to perform again.
Share your personal story through your social media networks, and you will soon see relationships develop that can lead to an ever growing business.
As always, I welcome your comments.
Los Angeles Magician & Corporate Speaker, Lou Serrano