Corporate Magician

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you've been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you'd like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Embrace The Fear

Lou Serrano interview I received a phone call a week ago to perform on The Kennedy Administration podcast. I would have the opportunity to perform an eight-minute set of magic followed by an eight-minute interview.

I had never heard of this podcast, so I did a little research. The podcast is shot in front of a live audience of about 80 people in a nightclub in the heart of Los Angeles, and I figured it would be an interesting experience.

As I got closer to the date, I wanted to cancel. It was a date that didn’t pay, and the only thing I’d get out of it was exposure, but the exposure I’d receive wouldn’t be for my target audience. I perform primarily for high-end social and corporate events. This podcast is geared towards a younger generation of “hipsters”, and I‘m much too old to qualify as a “hipster”.

The one thing I was interested in doing was the interview. I don’t do many interviews. I figured the only way to get good at being a good interviewee is to do lots of interviews, so it would be a good experience for me.

As I was contemplating whether or not to cancel, I remembered something I had read in Scott Ginsberg’s book, Make A Name For Yourself. I’ve included an excerpt below.


Break your patterns. Every day.

This isn’t just about creativity. It’s about doing cool stuff. It’s about not becoming a slave to routine. It’s about spicing up your day, even in the slightest way. It’s about enriching your life.

Breaking your patterns (daily) is healthy because:

1. It’s fun 2. It forces you to think on your feet 3. It stimulates your creativity 4. It gives you new choices 5. It forces you to be more mindful of your surroundings 6. It makes life more interesting 7. It creates cool experiences 8. It shows your vulnerability, and in turn, authenticity

-Scott Ginsberg

---- With this in mind, I embraced the opportunity. but as I pulled up to this seedy little club in a sketchy part of town sandwiched between a hairstyling academy and a pot dispensary, I began to have second thoughts.

The club itself was dark. On one side of the room there was a small stage with band equipment. The rest of the room was filled with folding chairs. There was a second room with a bar and sofas for lounging. The audience was comprised of an equal balance of men and women in their 20s and 30s.

Right before show time the room filled to capacity, and the show started promptly at 10 p.m. Jack Kennedy and his band The Administration started the show with some upbeat music, and got the crowd in the mood for an eclectic show.

I was the last of three guests. The first two guests were comedians, Sean O’Connor and April Richardson. Both are very funny and talented, and gave interesting interviews.

As I was waiting to go on, I became very anxious and my body was overcome with fear. The fear of bombing. The fear of stepping outside my comfort zone. The next thing I knew I was getting introduced, and I was on. The next sixteen minutes flew by, and the best part is... I had the time of my life!

All this to say...

Embrace the fear, step out of your comfort zone, break your patterns, create interesting experiences, create interesting stories to tell, spice up your day, enrich your life, have fun, laugh, live, love, and become a more interesting person in the process.

To your success!

Lou Serrano

Los Angeles magician, Corporate Entertainment Specialist, and Keynote Business Speaker

"Why?" Is More Important Than "What?"

Here is one idea that can mean the difference between failure and success. Not failure and success in the short term, but failure and success on the long haul. What you do is important. Why you do it is even more important. If you have an important enough "Why?", it can carry you through difficult times to achieve the success you desire.

Please let me know your thoughts by leaving a comment below.

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Luck and Business - When Preparation and Opportunity Meet

It's often said that luck is when preparation and opportunity meet. In business, success is based on laying down the foundation of preparation and then taking advantage of the opportunities that come your way.

Lou Serrano Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Expand Your Business With Video Marketing

Using video in your marketing is one of the most powerful ways to generate attention, leads, and income to your business. It can also generate attention to your cause or mission, and it can create a presence for you online. There benefits to using video marketing are many. I believe it can help any business regardless of the business that you're in. In this video I share several ways to use video marketing to in your own business.

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, Keynote Business Speaker

Do Something Different - Stand Out and Be Noticed

I recorded this before the start of my first show of the week in the Close-Up Gallery at the Magic Castle in Hollywood. There is one question I ask myself before the start of every week of performances. "Why should anyone come in to see my show?" With so many magicians performing on the same night, how am I going to get noticed?

Here are three ideas to think about when putting together a presentation of any kind. They may help in your journey in differentiating yourself from your competition.

As always, I welcome your comments, and if you haven't already, please subscribe to my blog by leaving your name and email address in the sign up box.

Wishing you all continued success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Keynote Speaker

The Easiest And Fastest Way To Success

In this video I share with you the easiest and fastest way to succeed in any business. Follow in the footsteps of the people that have gone before you. These people have already figured things out. They know what can go wrong and how to do things right. They know what works. If you were to tap into their system, you'd receive similar results.

I'm constantly investing in my own education, by buying books, CDs, courses, attending seminars and asking for advice from people that have already succeeded at what I want to do. If you're seeking success, seek out others who have already done what you're trying to do, and see if they have a product that teaches their system.

If you're a magician, and you want to do school assembly shows, there are magicians out there who have their systems for sale. All you have to do is follow the system and you'll get similar results. If you're looking to be successful as a close-up magician, I have a system. If you follow my system, you'll get similar results to what I've received.

Too many people think they already know this stuff, but I always say, "To know and not do is to not yet know." If you're not implementing these systems, you don't know it. You may think you do, but you don't.

If you're looking to be a successful speaker, there are people out there that are amazing speakers and have very successful businesses. What are they doing to become successful? Do they have a system that you can tap into?

In any business endeavor, there are people who have succeeded at what you're trying to do. Tap into their knowledge, implement the system, and see results.

"I hear and I forget. I see and I remember. I do and I understand." - Confucius

If you'd like to tap into my system for being a successful close-up magician, please visit

To your success!

Lou Serrano

Los Angeles Magician, Corporate Entertainment Specialist, and Business Speaker

Review of the Kodak Zi10 Play Touch Pocket Video Camera

In the past I've talked about the importance of having a blog, and in particular about having a video blog to grow your business, about the value you can convey to your prospects and customers, and the benefits to you and your business of having a blog (see Top Three Reasons For Having A Blog / Feb.10, 2011).

In April of last year I posted a vlog where I shared some simple yet effective tips on How To Get Started With Vlogging. At that time I recommended the Kodak Zi8 pocket video camera. Well, I just recently purchased the Kodak Zi10 Play Touch, and I wanted to share my results.

In the above video you can see a comparison of both video and audio quality of the camera I used to use and the Kodak Zi10. I think you will be amazed by the contrast.

There are two features that attracted me to the Kodak Zi10. First, is the price. For less than $100 you can purchase this 1080p HD quality pocket video camera. It's basically the size of an iPhone, so it fits in your pocket and you can take it anywhere. Second, it's the only pocket video camera currently on the market that has an external microphone jack. This feature was the most important to me. Now along with crystal clear video, you can also get crystal clear audio.

Check out the video above and you'll see and hear the difference. If you're looking for an inexpensive camera that gives quality results for your video blog, the Kodak Zi10 is definitely worth your consideration.

Corporate Magician and Keynote Speaker, Lou Serrano