We've all heard the story of Paul Revere and his Midnight Ride. It's been taught in all of our history books. Paul Revere set out on horseback to alert the American militia that the British were coming. yet that story is highly inaccurate.
Our history books don't talk about the other people who rode along with Paul Revere. They don't talk about William Dawes or Samuel Prescott. William Dawes actually travelled further than Paul Revere, and Samuel Prescott was the only one to reach his destination to warn the militia that the British were coming. Paul Revere never made it to his destination, instead he was arrested by the British. Yet we never hear about that. We just hear about The Midnight Ride of Paul Revere. Why is that? Because it's a story that inspires. It's a hero's story. Its a story that people want to hear.
What does this have to do with you and me? I recently read an article from Jason Feifer, the editor of Entrepreneur magazine. He talked about the time when he was a guest on an online talk show. Afterward a lady stood up and said that she had encountered countless setbacks and many obstacles in her career, she felt like she was stagnating, and she didn't know how to push forward. Jason responded, "Nobody sees your past except you."
Every single day we see stories being told on social media. Some people only talk about the positive things in their lives, and others share every flaw and every setback they encounter. If you want to be successful in life, and if you want to be successful in your career, share your stories in a way that instills confidence and inspires the people around you.
Throughout my career I've had plenty of setbacks, but most people don't hear about that. All they see is the successful corporate entertainer who gets to travel the world doing something he loves to do. Very few people know about the ten years I spent as a professional musician playing in night clubs, struggling to make ends meet, not having any money, and at the end of those ten years not having anything to show for it, and then being suicidal at the end of it all. Most people don't hear that story. They don't hear about the trials, challenges, and sacrifices I've had to make to get to the point where I am today where I get to enjoy the success I've achieved.
You don't hear about those struggles. You only hear the stories that I want you to hear. Even right now, you're only hearing the story I want to tell.
So how do you want your story to be told?
Share the stories that are going to instill confidence and inspire others. Be an attractive person, and you don't do that by talking about all the bad things that have happened to you in your life. You can talk about those things just like I did a moment ago, but you don't want that to be the focus of what you talk about. You don't want people thinking they don't want to associate with you, because all you talk about is the negativity that is going on in the world. Instead be a beacon of light that shows the positivity that emanates from you. Instill confidence and inspire others, and you will see that your success will grow.
Tell your story in a way that you want it to be told.
(About the author: Lou Serrano is a keynote speaker, corporate entertainer, and business consultant to other small business owners. He travels the world inspiring the people around him.)