Business Tips

First Impressions - Are they attracting your ideal clients, or are they pushing them away?

Recently I was reading a survey on the State Of The Mobile Experience. It was about phone calls. It stated that 74% of callers were more likely to take their business elsewhere after a bad phone experience. Of those people, 38% were like to leave a bad review online. 80% of callers, in general, were likely to become repeat customers after a good phone experience.

It started me thinking about that first impression, and how important these first impression truly are, so when you answer your phone, and you're talking to a prospect or a client, how do you sound? Do you sound excited and interested in what that person has to say, or do you sound bored and uninterested?

Are you knowledgable about your products and services? Do you know your script inside and out, so that you can communicate your thoughts and ideas effectively and clearly, or do you leave it all to chance?

That first impression can mean the difference between success and failure.


How about other first impressions? How do you dress? How do you carry yourself? How do you speak? What does your website look like? What do you post on social media? Are those first impressions attracting your ideal clients, or are they pushing them away? Is it making them feel confident about doing business with you, or is it making them question whether or not you would be a good fit for them?

About four years ago there was a dry cleaner that opened up around the corner from me. I went into the dry cleaner, and I met the owner. The first impression I got from the owner was that he was a jerk. I didn't like him. It was a very bad first impression. I decided to take my business elsewhere.

I now go to a dry cleaner that is about a mile away from me. The first time I walked into that dry cleaner, the owner greeted me with a smile, and she looked genuinely happy about having a new customer. I've now been going to that dry cleaner for four years. This is four years of business that first dry cleaner could've had if they had given a good first impression. It tells you a lot about how valuable that first impression can be.

What about your first impressions? Are you attracting your ideal clients, or are you pushing them away?

(About the Author: Lou Serrano travels the world as a corporate entertainer, speaker, and coach, and is striving to make a good first impression with you.)


"80% of Success is Showing Up."

Woody Allen is famously quoted as saying, "80% of success is showing up." What does that mean? If you want to get in good physical shape, and you show up at the gym, you are 80% there, because you'll probably work out. If you want to be a screenplay writer, you have to show up by putting words on a page. If you want to be a keynote speaker, you have to show up and speak in front of an audience, but first you must declare!

80% of success is showing up.jpg

You must declare who you want to be, and then show up as that person. Back in January of 2013 I wrote a blog post To Be... You Must Do. It goes into more detail about this subject.

Who do you want to be? Declare you are that person, show up as that person, and be that person. 

The video above goes into much more detail and the concept is a main contributor to my success.

(About the Author: Lou Serrano is a professional speaker, entertainer, and business consultant. He travels the world being the person he has declared himself to be.)




An Elephant Who Believes He Can't

The author of the following story is unknown, but it delivers a powerful message.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” the trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn’t, they were stuck right where they were.


Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

The story of an elephant tied to a rope is a great metaphor for things that are holding us back from achieving the success we desire in our lives. In this video I share with you how to identify the breakdowns in your business systems, and how to fix them to create the success you desire. 

To get the latest updates subscribe to my blog or my Youtube Channel 

(About the Author: Lou Serrano is a professional entertainer, speaker, and business consultant to other small business owners. He travels the world entertaining and speaking at trade shows, sales meetings, and other high profile events.)