Marketing Tips

First Impressions - Are they attracting your ideal clients, or are they pushing them away?

Recently I was reading a survey on the State Of The Mobile Experience. It was about phone calls. It stated that 74% of callers were more likely to take their business elsewhere after a bad phone experience. Of those people, 38% were like to leave a bad review online. 80% of callers, in general, were likely to become repeat customers after a good phone experience.

It started me thinking about that first impression, and how important these first impression truly are, so when you answer your phone, and you're talking to a prospect or a client, how do you sound? Do you sound excited and interested in what that person has to say, or do you sound bored and uninterested?

Are you knowledgable about your products and services? Do you know your script inside and out, so that you can communicate your thoughts and ideas effectively and clearly, or do you leave it all to chance?

That first impression can mean the difference between success and failure.

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How about other first impressions? How do you dress? How do you carry yourself? How do you speak? What does your website look like? What do you post on social media? Are those first impressions attracting your ideal clients, or are they pushing them away? Is it making them feel confident about doing business with you, or is it making them question whether or not you would be a good fit for them?

About four years ago there was a dry cleaner that opened up around the corner from me. I went into the dry cleaner, and I met the owner. The first impression I got from the owner was that he was a jerk. I didn't like him. It was a very bad first impression. I decided to take my business elsewhere.

I now go to a dry cleaner that is about a mile away from me. The first time I walked into that dry cleaner, the owner greeted me with a smile, and she looked genuinely happy about having a new customer. I've now been going to that dry cleaner for four years. This is four years of business that first dry cleaner could've had if they had given a good first impression. It tells you a lot about how valuable that first impression can be.

What about your first impressions? Are you attracting your ideal clients, or are you pushing them away?

(About the Author: Lou Serrano travels the world as a corporate entertainer, speaker, and coach, and is striving to make a good first impression with you.)

 

Nobody Sees Your Past Except You

We've all heard the story of Paul Revere and his Midnight Ride. It's been taught in all of our history books. Paul Revere set out on horseback to alert the American militia that the British were coming. yet that story is highly inaccurate

Our history books don't talk about the other people who rode along with Paul Revere. They don't talk about William Dawes or Samuel Prescott. William Dawes actually travelled further than Paul Revere, and Samuel Prescott was the only one to reach his destination to warn the militia that the British were coming. Paul Revere never made it to his destination, instead he was arrested by the British. Yet we never hear about that. We just hear about The Midnight Ride of Paul Revere. Why is that? Because it's a story that inspires. It's a hero's story. Its a story that people want to hear.

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What does this have to do with you and me? I recently read an article from Jason Feifer, the editor of Entrepreneur magazine. He talked about the time when he was a guest on an online talk show. Afterward a lady stood up and said that she had encountered countless setbacks and many obstacles in her career, she felt like she was stagnating, and she didn't know how to push forward. Jason responded, "Nobody sees your past except you."

Every single day we see stories being told on social media. Some people only talk about the positive things in their lives, and others share every flaw and every setback they encounter. If you want to be successful in life, and if you want to be successful in your career, share your stories in a way that instills confidence and inspires the people around you. 

Throughout my career I've had plenty of setbacks, but most people don't hear about that. All they see is the successful corporate entertainer who gets to travel the world doing something he loves to do. Very few people know about the ten years I spent as a professional musician playing in night clubs, struggling to make ends meet, not having any money, and at the end of those ten years not having anything to show for it, and then being suicidal at the end of it all. Most people don't hear that story. They don't hear about the trials, challenges, and sacrifices I've had to make to get to the point where I am today where I get to enjoy the success I've achieved.

You don't hear about those struggles. You only hear the stories that I want you to hear. Even right now, you're only hearing the story I want to tell.

So how do you want your story to be told?

Share the stories that are going to instill confidence and inspire others. Be an attractive person, and you don't do that by talking about all the bad things that have happened to you in your life. You can talk about those things just like I did a moment ago, but you don't want that to be the focus of what you talk about. You don't want people thinking they don't want to associate with you, because all you talk about is the negativity that is going on in the world. Instead be a beacon of light that shows the positivity that emanates from you. Instill confidence and inspire others, and you will see that your success will grow.

Tell your story in a way that you want it to be told.

(About the author: Lou Serrano is a keynote speaker, corporate entertainer, and business consultant to other small business owners. He travels the world inspiring the people around him.)

An Elephant Who Believes He Can't

The author of the following story is unknown, but it delivers a powerful message.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” the trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn’t, they were stuck right where they were.

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Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

The story of an elephant tied to a rope is a great metaphor for things that are holding us back from achieving the success we desire in our lives. In this video I share with you how to identify the breakdowns in your business systems, and how to fix them to create the success you desire. 

To get the latest updates subscribe to my blog or my Youtube Channel 

(About the Author: Lou Serrano is a professional entertainer, speaker, and business consultant to other small business owners. He travels the world entertaining and speaking at trade shows, sales meetings, and other high profile events.)

Stop Wasting Time! Propel Your Business In 2018!

This is my first blog post in about a year and a half, but I'm refocused on providing you with valuable content that can help propel your business in 2018!

In this video I share a simple idea that can produce valuable results if you just take the time to implement it.

Watch the video, and if you haven't already, please subscribe to my blog or youtube channel.

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Wishing you an amazing 2018!

Lou Serrano

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit www.Charach.com, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I'd love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano
Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to "Burn the boats!" It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It's a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you've been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you'd like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Embracing Change

In the last few months I've had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you've been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you're doing something wrong. You're probably doing business the same way you were eight years ago.

embrace change - marketing tips
embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn't even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

You’ll Never Become Bigger Than Yourself If You Insist On Working Alone

You'll never become bigger than yourself if you insist on working alone.
You'll never become bigger than yourself if you insist on working alone.

As speakers, entertainers, artists, coaches, and consultants, we go into business because we love what we do. We have a passion and we want to share it with the world. We don’t have a boss. We set our own hours. We tell the world we are entrepreneurs, when in reality we are freelancers.

Seth Godin has gone into detail describing the difference between a freelancer and an entrepreneur. I’ll give a brief description here. A freelancer gets paid for doing a job. An entrepreneur builds something bigger than himself.

In reality, a freelancer has many bosses. Each one paying when the job, service, or product is delivered or completed. An entrepreneur on the other hand builds a business and can get others to run it. Once the machine is created, it can keep running without the active participation of the entrepreneur. He has built something bigger than himself.

One is not better than the other, but it’s a good idea to make the distinction. It helps clarify what it is that we’re doing.

As a speaker, author, coach, and professional magician, I’m a freelancer. I get paid when I do a job. I get paid when I speak, sell a product, or perform a magic show. If I don’t do the job, I don’t get paid. And for the most part, if I stop working, my business will wither away and die.

Like most freelancers, I wear many hats. I’m the marketing department, booking agent, project creator, and the star entertainment. Unlike most freelancers, I enjoy wearing all these hats.

The problem is there is only so much one person can do. We can become so busy running the business that we don’t have time to really enjoy the thing we set out to do. We become the bottleneck on activities and ideas that can propel our business forward.

So what can we do? We can build a team of people who are willing to work with us. This team can consist of other freelancers, but each team member has their own area of responsibility. As the team leaders, we set the goals for the business, but we have to be willing to let go of the reins and empower our team members to shine.

In the past year, I’ve developed a team of people who work with me. Sometimes they stumble, but they always pick themselves up and learn from the experience. By drawing on the talents and skills of my team, they’ve allowed me to reach greater levels of success than if I had tried to do it all on my own.

Build a team of people whom you can trust, delegate some of the responsibilities to your team members with clearly defined goals and areas of responsibility, be a leader, get out of the way, and watch your business grow.

Lou Serrano