What is the foundation for success? The answer is the same in the magic business as it is in any business. It's also the same answer that you will get if you look at any relationship, whether it's business or personal. Without the proper foundation everything that is built upon it is destined to fail. Integrity - Doing what you say, when you say you'll do it.
It's all very simple. Everyday you make agreements with the people around you, your customers, clients, co-workers, family, and friends.
When you think about it, all broken relationships can be traced back to broken agreements, and it doesn't matter if it's a business relationship or a personal relationship. A person with integrity either keeps all their agreements or they make themselves accountable to their agreements. They do the things they say they are going to do, and they do them when they say they will do them.
People like to do business with others that they know, like, and trust. By living a life of integrity, you will develop relationships with people who would rather do business with you over anyone else.
Integrity doesn't stop with the agreements we make with other people. It also includes the agreements we make with ourselves. You might ask yourself, "Am I on track with my goals this year? Am I creating the life that I want for myself?" If not, then before we blame the economy or some other factor, it is best to look within ourselves and start doing the things we say we're going to do when we say we're going to do them.
Build your business on a foundation of integrity and watch your business grow.
Excuse me while I stop writing, and start looking within. I just realized I have some serious commitments I have to keep with myself.
Los Angeles Magician - Lou Serrano