In the last few months I've had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you've been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you're doing something wrong. You're probably doing business the same way you were eight years ago.
The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn't even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.