At the beginning of the year many of us created some big goals for 2010 and are now busy executing our plans, while others never created a plan and are floundering about hoping that everything is going to turn out all right. I, for one, was very slow in committing to a plan of action. I knew what I wanted to do. I knew what I had to do, but I just couldn’t get myself to execute the plan.
After working sixteen-hour days throughout 2009, I felt like I needed a break. I took some time off, so I could truly appreciate all that I accomplished the year before.
I started working on the release of The Steel Ball Routine in January of 2009. By the end of March, the product hit the market and has been a runaway hit ever since. Shortly afterward I committed to finishing The Real Secrets of a Successful Close-Up Magician. “How I Broke the Six-Figure Barrier Performing Magic, and You Can Too!”, a complete system on building a successful business as a close-up magician. This product was released the last week of October 2009, and although sales have not lived up to my expectations, it has sold steadily every month.
This year I have two more products I hope to bring to market. All of this while I grow my business doing what I truly love... performing magic.
So today I thought I’d share with you a very simple four-step formula that I use to grow my business both as performer and as a marketer of products designed to enhance the business of other professional magicians.
- Vision. Before I can create a plan of action, I first have to create a vision for my life. I look at the big picture, and I ask myself, “What do I truly desire for myself? If I had the perfect life, what would it look like? How many hours would I work? Would I prefer to travel for work or would I prefer to stay close to home? Do I want to perform for children or adults? Would I rather perform at private events, corporate events, or both? How much money do I need to make to have the freedom to live the life I desire? What fills my life with passion? How can I share my passion with the world around me?”
- Goals. Once I’ve clearly defined the vision I have for my life, I create goals that are aligned with that vision. I write down these goals as succinctly as possible and write down a date by which I am to accomplish the goal.
- Plan. With my goals written down, I then create a plan to achieve those goals. Every detail is spelled out including the people I need to contact to help me in the achievement of that goal. I clearly define my market, and focus all my marketing efforts to provide solutions for that market.
- Execute. The final step is to execute the plan. I have found that a little goes a long way. Instead of trying to accomplish a goal all at once, I work on it a little every day. In this way the work is much easier, less stressful, and much more enjoyable.
The above formula may seem overly simplistic, but living a life full of passion, happiness, and freedom does not require a degree in rocket science. All it takes is the commitment to do some very simple things on a consistent basis.
I welcome your comments.