I want to share with you the top three reasons why every business owner should have a blog. Whether you're a magician, musician, variety artist, speaker, coach, consultant, a product-based business, or a service-based business, every business can benefit from having a blog.
1. Create More Value It allows you to create more value to the people around you, your prospects, and your customers. If you've followed my blog for any length of time, then you know how much I believe in creating more value for others. You can share your expertise on your subject. You can also educate your prospects and customers on your products and services and how they are of benefit to them.
2. Develop Relationships After a while you will start to develop relationships with your readers and viewers, even if they've never met you before. They will view you as a trusted friend, consultant, and as an authority on your subject. If there's a time when they have a need for your products or services, they will think of you before they think of your competition, which will lead to an increase in business.
3. Your Social Networking Hub Your blog will serve as the hub of your entire social networking structure. Think about it this way. Let's say you have a static website. A static website can be compared to an old newspaper. You read it once and you throw it away. The same is true for a static website. You may visit it once, but there's no reason to go back. A blog is like having a fresh newspaper ever day or every week, depending on how often you update your blog. There is a constant flow of new information you're sharing, so there's a reason to come back.
You can use all your social networks (Facebook, Twitter, Linkedin, Youtube, etc.) to direct traffic to your blog. From there you can direct traffic to your other websites depending on the needs of your clients.
Keep in mind that putting up a blog is not like the movie, The Field of Dreams, where if you build it they will come. People won't find your blog unless you promote it. You can do that through all your social media networks, along with posting messages in online forums, and writing and submitting e-zine articles.
You will find that as you promote your blog you will increase your sphere of influence. More people will find your blog and in turn your business will grow.
As always, I welcome your comments,
Corporate magician, Lou Serrano