Social Media & The Party Principle

Whether it's Facebook, Twitter, Linkedin, or Youtube, almost everyone is on some sort of social media network. The problem is most people have no idea on how to harness the power of these networks to grow their business.

A few years ago Perry Belcher coined the phrase "The Party Principle", and described how that principle applied to social media networks. The video above describes "The Party Principle" and how you can use it to grow your business.

The real key is to view the social networks as a party. Be a likable person that shows an interest in other people. As people get to know you and like you, you can direct those people to your other sites such as a blog. From there they can get more information by directing them to a sales page where people can place an order for your products and services.

The one major mistake people make is trying to make a sale directly from the social network site. Doing so can be the kiss of death, if it's not done properly.

Keep in mind that some people will have no interest what-so-ever in what you have to offer, and that's okay, because if you adhere to The Party Principle, people will still like you, and that's not a bad thing.

To get more information on growing your magic business, please visit

As always, I welcome your comments.

Los Angeles magician - Lou Serrano