An Elephant Who Believes He Can't

The author of the following story is unknown, but it delivers a powerful message.

As a man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reason, they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attempt to get away. “Well,” the trainer said, “when they are very young and much smaller we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free.”

The man was amazed. These animals could at any time break free from their bonds, but because they believed they couldn’t, they were stuck right where they were.

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Like the elephants, how many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before?

The story of an elephant tied to a rope is a great metaphor for things that are holding us back from achieving the success we desire in our lives. In this video I share with you how to identify the breakdowns in your business systems, and how to fix them to create the success you desire. 

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(About the Author: Lou Serrano is a professional entertainer, speaker, and business consultant to other small business owners. He travels the world entertaining and speaking at trade shows, sales meetings, and other high profile events.)

Stop Wasting Time! Propel Your Business In 2018!

This is my first blog post in about a year and a half, but I'm refocused on providing you with valuable content that can help propel your business in 2018!

In this video I share a simple idea that can produce valuable results if you just take the time to implement it.

Watch the video, and if you haven't already, please subscribe to my blog or youtube channel.

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Wishing you an amazing 2018!

Lou Serrano

You Don't Know What You Don't Know

I've been studying marketing and business development for over 25 years; longer than I've been studying and performing magic. Throughout the years I've had mentors and coaches, I've enrolled in coaching and business development programs, and I've coached others on their journey to become incredibly successful entertainers. Some of these people have gone on to produce six-figure yearly incomes.

In my own journey to success I often say that I don't know what I don't know. There are strategies and tools that others use to create success and wealth that I don't know about, and in seeking out coaching from others I'm able to fill in the gaps. I learn and emulate the actions of others who are much more successful than me, and in doing so it helps me to create unprecedented success in my own business and life.

I just finished Barry Friedman's Showbiz Blueprint. It's an intensive 10-week business development program. I learned a few things that I didn't know about, and in implementing these new strategies I was able to book enough business to pay for the program and make a profit on top of it. I believe these strategies will continue to produce results for many years to come.

In a few weeks I'll be flying to Vancouver, BC to attend Randy Charach's Show Business Bootcamp. This will be a highly focused and intensive two days in his private home, and will only be available to a maximum of nine attendees.

I've been following Randy for well over a decade. Back in 2004 I purchased his Secrets Of A Millionaire Magician in which he shared a plethora of real-world knowledge about the entertainment business. Randy is a highly successful entertainer and businessman who has achieved success beyond what most entertainers can ever hope for, and for a few days in August, I will have the opportunity to sit by this man and learn the secrets of his success.

On August 19, 20, & 21, 2016 he will open his home to nine lucky people. I was the first person to sign up to the program, and Randy has allowed me to offer a discount to all of you. Visit www.Charach.com, watch the video (which is incredibly inspiring), and if you decide you'd like to join me in August, enter coupon code, LOU, and receive a $500 discount on the price of the program.

Even coaches need a coach, and I'm excited for the opportunity to learn from and emulate the strategies of an incredibly successful entertainer. I hope to see some of you there!

Lou Serrano

The Marketing Lesson I Gleaned From Christie Brinkley

About a month ago I was hired to perform at a convention in Las Vegas. Christie Brinkley was in attendance to promote one of her products, and I had the opportunity to perform some magic for her, and in the process I picked up a really powerful marketing lesson. The implementation of this one idea can have an immensely positive effect on both your business and life. Check out the video, and leave a comment below. I'd love to hear your thoughts!

Christie Brinkley with corporate magician Lou Serrano
Christie Brinkley with corporate magician Lou Serrano

Lou Serrano

Corporate Entertainer and keynote Speaker

Burn The Boats & Grow Your Business

In business there are certain thigns that we do that seem to give us security. In reality they are holidng us back from achieving the success we truly desire. It might be time to burn the boats, stop retreating, and achieve the success you seek!

In 1519, Hernan Cortez landed in Mexico, and he ordered his 600 men to "Burn the boats!" It was a message that told his men that there was no retreating. They would either conquer the Aztecs or die trying.

It is the same in business. Sometimes we need to burn the boats in certain aspects of our business in order to focus our energy on the things we truly desire.

It's a strategy worthy of consideration.

Lou Serrano

Corporate Magician

How To Book Last Minute Holiday Gigs For Event Industry Professionals

The holiday season is one the busiest times of the year for most event industry professionals. Event producers, corporate entertainment providers, and event vendors are all busy servicing the vast array of corporate and social holiday parties.

If you've been diligent with your marketing, you probably have a full calendar through the end of the year, but you may still have some empty dates you'd like to fill.

In this video I share three ideas that you can immediately implement that will help fill your calendar. I also share one final idea to make 2016 your best year yet.

Until next time, go out and share your message, share your talent, share your expertise, share the passion for whatever it is that you do, and make a positive difference in the world.

Lou Serrano

Embracing Change

In the last few months I've had a recurring conversation with colleagues and coaching clients regarding the topic of the economy and businesses that are doing poorly. The truth of the matter is that the economy is doing well. If you've been in business for over ten years, then you know what it was like before the great recession when everyone was doing great. If your business is doing poorly today, then you're doing something wrong. You're probably doing business the same way you were eight years ago.

embrace change - marketing tips
embrace change - marketing tips

The world is a much different place than it was eight years ago. Most of the social media and the mobile devices that are so common today, didn't even exist. People connect and communicate very differently than they did back in 2007. This video goes into more detail on how to connect with your target market and grow your business.

Lou Serrano

You’ll Never Become Bigger Than Yourself If You Insist On Working Alone

You'll never become bigger than yourself if you insist on working alone.
You'll never become bigger than yourself if you insist on working alone.

As speakers, entertainers, artists, coaches, and consultants, we go into business because we love what we do. We have a passion and we want to share it with the world. We don’t have a boss. We set our own hours. We tell the world we are entrepreneurs, when in reality we are freelancers.

Seth Godin has gone into detail describing the difference between a freelancer and an entrepreneur. I’ll give a brief description here. A freelancer gets paid for doing a job. An entrepreneur builds something bigger than himself.

In reality, a freelancer has many bosses. Each one paying when the job, service, or product is delivered or completed. An entrepreneur on the other hand builds a business and can get others to run it. Once the machine is created, it can keep running without the active participation of the entrepreneur. He has built something bigger than himself.

One is not better than the other, but it’s a good idea to make the distinction. It helps clarify what it is that we’re doing.

As a speaker, author, coach, and professional magician, I’m a freelancer. I get paid when I do a job. I get paid when I speak, sell a product, or perform a magic show. If I don’t do the job, I don’t get paid. And for the most part, if I stop working, my business will wither away and die.

Like most freelancers, I wear many hats. I’m the marketing department, booking agent, project creator, and the star entertainment. Unlike most freelancers, I enjoy wearing all these hats.

The problem is there is only so much one person can do. We can become so busy running the business that we don’t have time to really enjoy the thing we set out to do. We become the bottleneck on activities and ideas that can propel our business forward.

So what can we do? We can build a team of people who are willing to work with us. This team can consist of other freelancers, but each team member has their own area of responsibility. As the team leaders, we set the goals for the business, but we have to be willing to let go of the reins and empower our team members to shine.

In the past year, I’ve developed a team of people who work with me. Sometimes they stumble, but they always pick themselves up and learn from the experience. By drawing on the talents and skills of my team, they’ve allowed me to reach greater levels of success than if I had tried to do it all on my own.

Build a team of people whom you can trust, delegate some of the responsibilities to your team members with clearly defined goals and areas of responsibility, be a leader, get out of the way, and watch your business grow.

Lou Serrano

Passion Trumps Technique - Public Speaking Tips

Do you speak too fast? When I first started performing as a Los Angeles magician, one recurring suggestion I’d get from my peers who were trying to help, was to slow down. They said I talked too fast.

Even today when I give a speaking presentation or perform magic, I have a tendency to speak very fast. There are a several reasons for it. If I’m even a little nervous, I speak fast, and it’s difficult to control. Sometimes I know my material so well, that the words just flow out of my mouth without even thinking about it. Other times I’m just so passionate and excited about the ideas that I have to share, that passion and excitement reveals itself in my quickly paced speaking.

So, is this a bad thing? Well, it can be. If you speak so fast that you don’t enunciate your words, people won’t understand what you’re saying. Other times the information will go by so fast that the listener won’t be able to grasp your message. So it’s a good thing to be aware of the pacing of your speaking.

One of my best friends, is comedy magician, Zach Waldman. When we first met, he would often tell me to slow down. I was speaking too fast. As time went on, he changed his mind. He said, I should just continue to do what I felt comfortable doing, because that was me, and to try to force me to speak a certain way would not do anyone any good.

I’m a long time subscriber to Success magazine, which is a fantastic magazine for anyone who’s looking to achieve greater levels of success in any facet of their life. Every month an audio CD is included with the magazine, and in the March 2015 issue, they featured an interview with life coach, author, and professional speaker, Tony Robbins. Tony Robbins is arguably the most famous and most successful speaker on the planet, and I was amazed at how fast he talked. He talked a mile a minute. I had to rewind the CD several times to just to grasp the message he was sharing, but I could feel the passion for what he had to say, and that passion was infectious.

So my answer to the question, “Is speaking fast a bad thing?” is… “Not necessarily.” I think it’s more important to be yourself, and share your passion.

Lou Serrano

Passion Trumps Everything
Passion Trumps Everything

Do Personal Posts Have Any Business In Marketing?

  A strong relationship will pay off over time because your audience will get to know, like and trust you.

 

On January 5, 2015 I posted a video on this blog titled Ringing In The New Year In New Orleans. I also posted it in the blogs on my magic websites www.LouSerrano.com and www.LouSerranoMagic.com. It's a video where I share my recent leisure trip to the Big Easy. It has nothing to do with marketing or my magic business.

A friend and fellow magician asked why I posted the video? It obviously takes a considerable amount of effort to edit and post the video.  How could this video help in promoting my business?

It got me thinking. What's rather obvious to me isn't always obvious to others. The same goes for you. There are things you know that you probably take for granted that can be enormous revelations to other people.

It's a commonly accepted idea that all things being equal, and given the choice, people would rather do business with others they know, like, and trust. It's the way things have aways been. I blogged a little about it back in August of 2011 (What Does This Have To Do With Marketing?)

Back in 2007 I attended a speaking conference in Las Vegas, and Ali Brown was giving her presentation regarding online success. She talked about how she took her business from generating $35,000 per year to a multi-million dollar business in just a few short years. One of the things she mentioned was how she was able to grow her list and engage more of her followers when she posted little tidbits of personal information.

It's a strategy that has stuck with me all these years, and it's something I try to implement from time to time. Posting the occasional personal video gives people a little insight into who I am outside of my business. As people get to know me, hopefully they'll like me as a person, and in time begin to trust me through my other posts that deal with my business. It's a strategy worthy of consideration.

To your success!

Lou Serrano